PR Snowball
Have you heard of the PR Snowball? If you haven't, this is my definition: You get one piece of press coverage and you reach that media outlet's audience. Then...within that media outlet's audience, another media outlet picks up on the story. You are then invited to...
Ukraine
Syria Trump Brexit George Floyd Covid Hong Kong Afghanistan And of course many more... Just how much unrest has the world endured recently and now Putin is attacking his peaceful neighbour. It's an invasion and in Russia, this word has been flagged as inflamatory....
A Lovely Place in The Sun!
Cheryl has written the most beautiful testimonial-case study where she shares her PR journey and how she swiftly needed to change tack thanks to Covid. She actually got so much coverage that someone got sniffy and said you're being published everywhere! Best complaint...