Get onto TV, radio and into glossy magazines and

reach millions with your message...

Does this sound like you...?

Are you exhausted with competing on social media so you can be seen and heard?

Do your (less qualified) competitors seem to always be hogging the spotlight?

Do you have a powerful message that you would like to share with millions but just don't know where to start?

You're well known in your circle but now it's time to go national...or even bigger!

You'd like to leverage your successful and well established business and be seen as the industry's leading expert. Because you are.

You've had sporadic press coverage and now it's time to step it up...

If you see yourself in any of the above, then read on...

Check out Noor Hibbert at her recent ITV studios meeting with the show's producer...Her dream is to be on the Lorraine Show and we are making that happen!

Hi! I'm Amanda Ruiz, also known as The Ultimate Door Opener.

I know exactly how it is to be invisible and to be on the verge of breakthrough yet not being able to quite make it despite all the blood, sweat and tears in setting up the business...

In 2008, when I set up my first business, an ethical online fashion store selling luxury knitwear, I just knew that getting into the press would have a massive impact on my brand. However I was struggling to get noticed as my competitors were huge and very well established. How would I make my mark when they had such big marketing and advertising budgets?  

Simple, use the power of PR, just like my mother did when she had one piece of game changing publicity with her successful mail order business. She became known overnight with 1000s of orders thanks to one piece in the Daily Mail. Her business went on to be featured in leading publications and TV shows, so the power of PR worked for her business in a big way!

(Below a shoot and feature for Inspirations Magazine in 1992!)

So recalling what I had learnt when working for her business (and absorbed at the kitchen table as I grew up), I set about approaching the press and managed to attract a lot of publicity for my brand - I was featured in You Magazine, Marie Claire, Vogue, OK!, The Telegraph, The Guardian, The Independent, The Sunday Times to name a few...

Since then, business owners have been approaching me how to get into the press that I now help people do it for themselves. My clients learn the essential 'business-life-skill' of self-promotion, a skill that people tend to steer well clear of.  

I see so many experts and business owners struggling to make that big breakthrough, and it is my passion to help them get the press coverage they deserve and MORE!

"OMG Amanda OPENS doors!" Noor Hibbert

Introducing my...

I put this programme together to help you finally get your message out to the world with all the support you need to get into those dream publications and media outlets.

Here is what you get when you join my 6 month programme:

  • Done For You Press Release: Leading broadcast JOURNALIST, Helen Croydon interviews you and creates your bespoke press release or news pitch, ready for distribution and sharing.
  • Massive Media Distribution: We DISTRIBUTE your press releases to a database of 1000s of journalists. You sit back and wait for the call outs.
  • Tricks of the Trade: You will learn the essential business skill of promoting your profile to the press.
  • Pitch Directly to the Press: You will have the chance to pitch to leading journalists EVERY MONTH.
  • Insider Contacts: We open up our famous 'Little Black Books' to you for amazing industry introductions.
  • Shine in front of the Media:  you learn how to pitch to the press and how to find your target publications and TV / radio stations
  • Full Access: You have access to all training materials so you can really become your own company's in-house PR agent!
  • Fully Supported:  Twice a month you are invited to join the hour long live Q+A coaching call where you can ask anything about getting into the press
  • The Press Releases that are READ: You write your press release and we critique it and give you suggestions on how to improve to have a big IMPACT
  • Full assistance:  x 4 PR Implementation Days during the 6 month programme. We do a group online call where we tackle your 'hard to do' PR tasks and you get them done in one day!
  • Networking and support: you will be invited to the private Facebook group where you have your questions answered, titles and headlines checked and chance to meet some amazing business owners.
  • Your PR VIP Day Invitation: You're invited to the popular PR VIP Day in Central London's luxury club, The Century Club where you spend a day going over your plans and goals and we create a PR Plan of Action to make sure you can make that happen! Guest journalist Helen Croydon will join you for a 1:1 session.

So all this is ideal for you if:

You're well known and you want to be seen in yet MORE places!

You're frustrated at your lack of sales...

You're not confident about self-promoting but you know it's important...

You keep seeing your competition being mentioned everywhere..

You'd love press coverage to help boost sales and brand awareness...

And you know that RIGHT NOW is the time to grow your business...

“Being #VISIBLE is an essential part of running a business. You may have the most wonderful products or services but if your website and order books have the unwelcome visitor Tumbleweed, it's time to get out there and be seen!”

In 90 days or less, you could be in the position where you are enjoying your business more as you receive more sales and enquiries as you are seen as a leader in your industry.

Check out our regular Pitch Clinic journalists:

Join the Super VIP Programme and you will:


You will start to be seen as a leading expert in your industry as more people find out about you.  By raising your head above the parapet, you will get noticed.

Pitch with confidence

You will learn to pitch to journalists and at your networking events with interesting and newsworthy angles just for YOU.

Nail your message

By being able to 'NAIL IT IN 8' (your short and snappy elevator pitch) you will appeal to many more people and make more connections and sales!

"Amanda is more than a PR expert, she is a coach, mentor and supporter"

If you have been on the fence of working with Amanda then get off the fence now and GET involved!

Amanda Ruiz is more than a PR expert.. she is a coach, mentor and supporter. She has your back and wants you to succeed and OMG she OPENS doors!!! She lives up to her name.

I can't believe I'm in serious talks to go on ITV and pitching for some exciting opportunities that I know will change my biz.

So grateful for investing and if you want the media for your biz then you should be investing in a great asset like her,

Noor Hibbert, founder of This is Your Dream

"It has proved to be a good investment"

I first met Amanda at an Enterprise Nation event in 2015. After a year of working on my idea, I contacted her a few months ago to see what she could do with my PR and she suggested I do the PR course. I was very hesitant and unsure because of the cost.

However after looking at the content in more detail I decided to join the course and Facebook group. It has proved to be a good investment as not only I get the knowledge and tricks of the PR trade but Amanda also opens her network to promote my company.

Following a recent press release (which we wrote in like 1 hour one evening) sent out to her contacts, I was very amazed by the number of enquiries I received!! I had Waitrose and BBC Food Magazine enquiring about my products! One month on, I'm still dealing with all the press requests to feature in magazines!

This is only the beginning and I can't wait to see how we progress!' (Since writing Rose was featured in glossy food mag Olive and many trade publications!)

Rose Yombo, founder of Neema Foods

"Amanda is a contagiously motivated mentor"

"I am Josie Copsey and I help corporate individuals to enjoy their job with a great work life balance. My website is

Since joining Amanda’s VIP PR Programme I have learnt so much from the opportunities Amanda presents on this programme - Expert TEDx Talks, pitching to the journalist which have been fantastic and something no other programme out there offers.

Amanda is really good at keeping you connected with the group and organising leading experts to share their wisdom with you. Amanda is a contagiously motivated mentor which spurs you on even more…Amanda is here to help you shine to the world and that she will most definitely do!!

I can’t wait for the rest of the journey as I know there are more fab experts to come and the connections I will make….thanks Amanda!"

"Amanda is really good at 'sexifying headlines which makes all the difference whether your pitch stands out or not!" Caroline Bobart


Q I am time poor. What is the TIME investment required to get the most out of the programme?

A​ I recommend you give yourself 1-2 hours a week to dedicate to this essential life business skill which is learning how to self-promote and do your own PR. You could even do a POWER PR HOUR each week. Doing one hour a week will see the compound effect and it will become easier to self-promote.

Q I can't afford it right now.

A We have payment plans to help you spread the payments. 

Q I have just invested in another programme, can I fit it in?

A This 12 month programme is designed to work in tandem with your working week. It will compliment any other training you are doing, as to become visible is often the final piece in the jigsaw puzzle, but the one essential element that gets left off

Get your brand much more VISIBLE

"Amanda's programme sets you off clearly on the path of knowing exactly what you do..."

I am Caroline Diana Bobart. I am a Life-Change Strategist and I help frazzled, ex-corporate, business mum owners who have lost their confidence and identity, re-invent themselves post-birth, website: Since joining Amanda’s programme I have been learning a lot from being in the company of other entrepreneurs who are also trying to bring their very unique, heartfelt offerings into a mainstream world. I have been seeing that there is actually a completely different language that you need to learn in order to communicate clearly with your ideal client - and that oftentimes this requires the practitioner to attain a more accessible, grounded view of how their work impacts the world.

Amanda is really good at helping you take big, lofty concepts and relate them to everyday situations, people and life. This really helps you articulate yourself and what you do in a way that is both relevant and urgent. It is so essential that you get this right because it is the very foundation upon which all your self-promo and future business-building ventures will be built. Getting all your ducks in a row is an expression that you'll hear Amanda use a lot.

I can’t wait for the rest of the journey because it is very easy as an entrepreneur to find yourself frenzied, busy and always 'working at stuff' - stuff that won't necessarily have any impact on your bank balance - which for almost all small businesses is a dire need. Amanda's  programme sets you off clearly on the path of knowing exactly what you do and for whom so you can start getting your message out into the world in a way that speaks directly to the clients you want to bring in.

Join our fab group of highly talented entrepreneurs and see your business FLY!

"You will LOVE being part of a group of expert entrepreneurs with one sole goal: to become MORE #VISIBLE."

Be seen as the go-to media friendly expert!

Learn a business skill for life as you promote your company with ease.

Summary of What You’ll Get...

  • 6 Month VIP PR Programme: Done by you, Done with you, Done FOR you PR 
  • Your press hooks and golden nuggets, NAILED
  • Pitch practise to leading journalists
  • Support network and excellent introductions

Amazing mentoring with PR Experts

Get #VISIBLE and stop competing with all the social media noise.