Are you ready to become HIGHLY VISIBLE using the Power of PR as you learn exactly how to pitch to the press so that you gain a surge of new enquiries?
Get my entire course
The 7 Secrets on How to Get into the Press
£̶9̶9̶7̶ Buy it for half price @ £498
BONUS if you purchase by 27 Nov, you can have access to my GET VISIBLE AF* PR CLUB
*In case you’re wondering: Amanda FitzGerald!
GET VISIBLE AF* PR CLUB
Super affordable monthly membership club making PR accessible to everyone
I share ALL my PR pitching secrets PLUS my proven simple 7 step PR process on pitching to journalists and so much more...
*In case you’re wondering: Amanda FitzGerald!*
Flash Sale! Doors open for just 7 days. Sign up today and grab your place inside the PR Club
DOES THIS SOUND FAMILIAR...?
- You're a coach, author, consultant, inventor, creative, online retailer, bricks n mortar retailer and...
FYI: I've been there and got the t-shirt. I was writing all that from experience.
The 7 Secrets on How to Get into the Press
1. YOUR VISION, MINDSET AND YOUR PR RADAR
You want to appear in the press but you may not yet have the confidence to appear in the press. In this first module, you will learn the importance of setting out your vision, getting your mindset adjusted from no to GO and lastly why you must switch on your PR RADAR.
2. YOUR PRESS HOOK AND YOUR 'GOLDEN NUGGET'
So once you have taken the steps to see where you'd like to take your business and why you'd like to take it there, the next actions are to find out which is the right and relevant press hook (or press angle) for your business. Before you move on, you must go digging for your 'golden nugget' that the press will love. You will do an in depth exercise that will really help you define what makes you stand out from the crowd.
3. RESEARCH, RESEARCH! YOUR CLIENT, COMPETITION AND TARGET JOURNALIST
As you are the PR + Marketing machine for your company, it is important to understand your client profiles. In this module you will look hard at your ideal/perfect client and see where they hang out, then you will get inspired by the competition - what are the gaps they are leaving, and lastly you will start to stalk (in a nice way) your dream journalists.
4. YOUR PR TOOLKIT
Before you approach the press, it is highly advisable that you get your ducks into order and straighten out your PR Toolkit. In this module, you will learn what you should have in place before you start writing up your press release.
5. YOUR PRESS RELEASE + BIOS
You will be taken through examples of how to write a press release, what must be included in the press release and what will make it stand out from ALL the others that land in the journalists' inboxes every day. Use the template to create your very own press release. You will also see the various bios that you must have up your sleeve for you to use when they are requested or more importantly when you are self-promoting!
6. YOUR PR PLAN OF ACTION
You must be targeted in your PR Plan of Action - it is not a 'spray and pray' campaign. In this module you will fill out the PR Plan of Action checklist so that you can be on track with your PR Campaign.
7. SUCCESS, YOU'RE IN THE PRESS! HOW TO LEVERAGE IT.
This module is very important as you will see the do's and don'ts of what to do once you have secured that press coverage that you deserve. Also you will learn what to do with the journalist who has just featured you.
We cannot feel poor when we are enveloped in the all supply, that God is our partner, our shepherd + we cannot want.
Join today and become a member of a brilliant connected and collaborative community!
If you don’t get in this time round, get onto the waitlist!
/mo inc VAT
The PR Club was exactly what I needed to help the fledgeling business that I started during lockdown.
I went from zero press coverage to being in: The Telegraph, Huffington Post and on Times Radio in less than two months!
You have to do your homework but Amanda is always there to help, guide and advise. She's brilliant!
The PR club has given me confidence in promoting myself. I got my press kit done pretty quickly...but even better I have won the chance to pitch a journalist at Forbes.
Amanda constantly overdelivers and this is honestly the best bang for your marketing buck out there.
Plus I have a possible new client from someone in the group!
Eating and Body Confident Coach,
The Shift Inside
I joined the Visible AF PR Club a month ago and it's been AMAZING. Not only has Amanda helped me to redesign a Press Kit to be proud of, I'm part of a fantastic and supportive community
I've always held myself back when it comes to PR but Amanda is helping me to fine tune my elevator pitch, be clear on my golden nuggets and get PR ready.
If you are a business owner who wants to get their product or service out there I can 100% recommend investing in this membership.
My Super Connector
INTRODUCING: GET VISIBLE AF* PR CLUB
I am inviting you to join my monthly membership, so that you can learn all the tricks and strategies my team and I use day in day out to help our amazing clients to secure press coverage and the investment is a no brainer from just £1.48 (inc VAT) a day!
After all, once the word of mouth referrals dry up, then how are new clients going to hear from you?
One mention in the press can literally bring a surge of new orders or client enquiries.
For example, I was featured as a guest on LBC Radio a few years back and a lovely listener based in Sweden heard me, got in touch and a few weeks later this 5 minute radio slot turned into a £4k piece of work for my business.
Getting noticed by busy journalists is a skill and I have mastered how to do it.
Let me show you how...
Simply join The Club!
So how can the Get VISIBLE AF* PR Club help?
HOW DOES THAT SOUND??
Pretty cool, huh?
Basically it's everything that I wish had been around when I was running my luxury knitwear online store back in 2008. I was scouring the internet for press release templates, guides on how to talk to journalists, how to pitch to journalists, so guess what?
Through a lot of blood, sweat and tears (as well as being blacklisted once or twice!), I made mistakes, and some duff pitches. But then through persistence, remembering what I learnt from my entrepreneurial Mum's PR agent, through to making it my absolute mission in life, I got masses of coverage as I managed to crack the code. This is what I am sharing with you in the GET VISIBLE AF* PR CLUB!
You were put on this planet to share your wisdom and to impact many more people than you currently reach.
You are transforming lives and businesses every day and you deserve to have far wider recognition. The world deserves to hear about you as you have the ability to transform so many more people's lives with your work.
Right now, more than ever, is the time that you spread your wings so far and wide so that people in places you’ve never heard of will get in touch with you.
You dream to appear in Forbes, BBC, ITV, The Times, The Telegraph, Red or Psychologies Magazine...you name it, aim high!
You’ve considered hiring a PR agency but just haven’t found the right one yet that clicks with you, not to mention the eye-watering monthly fees that never guarantee any coverage.
You’ve heard the horror stories of friends and colleagues spending £25k upwards on a PR agency and not getting one piece of coverage so have terminated their contracts.
You have decided to be smart about your publicity and wait til the right opportunity or agency comes your way rather than pay high for very little return.
I tell you, in my time I have heard enough stories from disgruntled entrepreneurs who have confessed to me their unfortunate PR projects resulting in literally zero media mentions.
One mention in Forbes resulted in several clients getting speaking gigs, paid work, a surge in LinkedIn requests.
Another client brought in revenue of £210k thanks to a full page spread.
An inventor of a phone accessory was on the BBC for 13 mins which resulted in £10k of sales.
This PR stuff really works!
Imagine how good it would feel to know how to articulate your message to journalists so that they listen and want to feature you!
Being a club member you'll learn how to:
So that you secure press mentions and you:
Working with Amanda FitzGerald these past six months has been hugely beneficial, not only for our business, but on a personal level as well.
Amanda teaches how to; catch a journalist’s attention; present self and product successfully to the press face to face; write punchy press releases; find where the journalists hang out; implement PR into workflow.
The business has grown as a result of working with Amanda, giving PhoneHug® exposure to a number of blogs, competitions, publications print and online, along with smashing our sales targets by 300%.
It is clear PR is a necessity for any business and so is Amanda.
Sam Fairbrother, PhoneHug®
I worked with Amanda for six months this year, and the changes she’s helped me make to my business have been significant.
Amanda is full of energy, passion and ideas, all of which is highly infectious! I always looked forward to our calls, and left them fired up with positive actions to take.
My sessions with Amanda directly led to me introducing new courses to our offering, which have increased our profits dramatically – and will continue to do so.
If you’re looking for someone to put a rocket underneath your business, Amanda is your woman!
Hannah Martin, Talented Ladies Club
Amanda is a game changer.
She has given me the PR toolkit and the confidence to take my business to the next level. I’ve gone from having no idea how to approach journalists to being featured in Forbes (my dream publication) and delivering a keynote speech with the editor-in-chief of Psychologies magazine.
I gained far more than I expected from my time with Amanda and know that the skills and experience I gained will benefit my business for years to come.
I can’t recommend Amanda highly enough and I hope we have the opportunity to work together again.
Lizzy Arnold, Transformation Consultant and Business Disruptor, Caneka
You've got to work with Amanda because if you want to go big, make a big impact and scale your business, you will want to be recognised by publications.
Amanda is the Ultimate Door Opener, she's nothing short of phenomenal.
Lenka Lutonska, Business Strategist
What I have learnt so far is that I used to fear PR. I know how invaluable it can be for a business but I was being held back. I’ve learned that it's much simpler and actually really enjoyable.
Amanda has so much energy and endless ideas. I would recommend you work with her because you'll feel more in control of your business, be encouraged to find the answers within yourself and get the press you really want and never thought was possible
Alexandra Wood, Savile Row 's first female tailor
If you have been on the fence of working with Amanda then get off the fence now and GET involved.
Amanda is more than a PR expert... she is a coach, mentor and supporter. She has your back and wants you to succeed and OMG she OPENS doors!!! She lives up to her name. Am so grateful for investing and if you want the media for your biz then you should be investing in a great asset like her.
Noor Hibbert, Business and Life Success Coach
FAQs and all that...
Can I cancel my membership?
Yes you can cancel your monthly and 6 monthly membership at any time. If you are on the 6 monthly plan, you will be legally bound to the terms of service and required to make the 6 or whatever outstanding payments there are IN FULL. You will be removed from the private Facebook group on the day of cancellation. We reserve the right to collect the remaining balance as per the terms of service. Early cancellation still means you must pay the outstanding amount.
Do I get 1:1 coaching in The PR Club from Amanda or her team?
No, there is no 1:1 or group coaching inside The PR Club. If you have burning questions or press release check before send request or anything else that you feel requires personal coaching or personal attention, then you will be invited to book a 60 minute 1:1 Check in and Check Up Call, at the fee of £250+ VAT or you can request an upgrade to the Amanda FitzGerald Signature Programme (insert link for VIP PROGRAMME). Please note that The PR Club is the most accessible and cost effective way to gain knowledge on how to PR your business, so be sure to attend the live trainings, do the training videos and worksheets and participate in the group so you can really leverage the teaching under one roof.
Will Amanda or her team check my press release, email pitch or my press kit etc?
This is a forum where you learn by watching the videos, working on the worksheets and attending the training on how best to create the above documents/ write the pitch emails. You'll have the opportunity to ask questions by submitting them before the live Q+A which happen twice a month, but there will not be an individual checking service available. If you feel you need more tailored support, you will be invited to book a 60 minute 1:1 Check in and Check Up Call, at the fee of £250+ VAT or you can request an upgrade to the Amanda FitzGerald Signature Programme (insert link for VIP PROGRAMME). Don't forget, you also get the opportunity to apply for the monthly hotseat where you may win the chance to have your work critiqued.
Can Amanda FitzGerald PR distribute my press release once it's written and press ready?
As a PR Club member this is not a service you will receive as you will learn how to target your dream press individually. However, if you request an upgrade to the Amanda FitzGerald Signature VIP PR MASTERMIND Programme, this certainly IS a service that is on offer.
How likely is it that I will get featured in the press if I join The PR Club?
This will be up to you in terms of how hungry you are to get featured and how much time you invest in learning how to do your own PR (BTW I do recommend you spend at least 2 hours a week on your PR, and you can break this down into bitesize chunks of 30mins x 4 per week and have set times and days that you do your PR eg 11am each morning Monday thru Thursday for example). If you follow the training, you'll become more familiar with how to do your own PR, and the more you persist, the more experience you'll get and hopefully you too will master how to PR your business, just like Amanda did for her online knitwear store back in 2008 and went on to be featured in most of the dailies and glossies!
I'm Amanda FitzGerald,
The Ultimate Door Opener
Pleased to meet you.
My passion is turning expert entrepreneurs into unstoppable media-friendly PR machines for their brands and businesses.
I have spent the past 5 years helping to transform business owners and entrepreneurs so that they get highly visible in their industry as they reach their dream influencers using articulate and punchy pitches that get straight to the point so that they can share their message with millions as they become famous in their field using the power of PR. The other 20 years I worked with marketing agencies along with gaining lots of PR knowledge along the way.
My Little Black Book that has been called 'the best in the industry', is forever being further expanded so I can open more doors to potential influencers for my clients.
Having started my entrepreneurial journey running a luxury online brand back in 2008 (inspired by my mother's £1m mail-order business success story in the 80's and the fact one piece of publicity skyrocketed her business), I immediately realised at the launch that I needed publicity in order to generate awareness. I was at the coalface pitching to shopping editors, features writers and journalists so that they would include my up and coming brand.
I got SO MUCH press that I was soon being asked by colleagues and friends if I could help them. This led to securing a 4 page spread in Psychologies for the UK's leading expert in Mindset and Vision, Tamsen Garrie and the rest is history! I opened up my boutique PR agency and have assisted, secured and handheld my clients into being featured in dream publications and outlets.
Forbes...The Times...The Sunday Times...LBC...Psychologies...Red...The Independent...Raconteur...GMB...Channel 5News...Olive...Delicious....Metro...The Mirror...The Notebook...are just a few.
Want a bit of that? Join the Get VISIBLE AF* PR Club and learn how to pitch perfect!