PR INTENSIVE:
CONFIDENCE CREDIBILITY + CLIENTS
IN JUST 60 DAYS
Become your own company's in-house PR agent with my 8 week PR PROGRAMME
THE FEMALE LEADER'S
SECRET WEAPON
Make a massive impact on the world and add an invaluable asset to your business with my 6-month
EFFORTLESS EXPOSURE PR PROGRAMME that lasts a lifetime
THE FEMALE LEADER'S
SECRET WEAPON
Make a massive impact on the world and add an invaluable asset to your business with my 6-month
EFFORTLESS EXPOSURE PR PROGRAMME that lasts a lifetime
You are at the top of your game
You are the leading expert in your field
You’ve written a book or two (or plan to...)
You hold awesome retreats and masterminds
You offer life changing programmes
You have a fabulous loyal following
You transform your clients’ lives on a daily basis
You get speaking gigs
But there is one little niggle in the back of your head that won't go away
You thought that having a raving fanbase, the books and the clients would mean you’ve reached your peak.
But the one thing that is missing is your presence in your dream media outlets.
Why does it matter?
• You have a big following and you’re on social media after all?
• And you get word of mouth referrals, so really, does it matter that you haven’t graced the TV and radio studios yet?
• Or that you haven’t yet been invited to contribute to an article for your favourite magazine?
• Or that you haven’t been asked to appear on your dream podcast / TEDx stage or where the hell you’d love to be seen?
YES IT DOES MATTER!!!
Why so?
Well because I know that you have a huge huge message to share with millions, not just your thousands of Instafollowers, your Facebook group or your largeish email list.
You were put on this planet to share your talent with the WORLD, not to keep it to your own community.
You were put in this planet to share your wisdom and to impact many more people than you currently reach.
You are transforming lives and businesses every day and you deserve to have far wider recognition, the world deserves to hear about you as you have the ability to transform so many more people’s lives with your work.
2020 is the year that you spread your wings so far and wide people in places you’ve never heard of will get in touch with you.
You dream to appear in Forbes, or the sofa with Oprah, reviewing the newspapers or commenting on Sky, NBC or the BBC.
You’ve considered hiring a PR agency but just haven’t found the right one yet that clicks with you, not to mention the eye-watering monthly fees that never guarantee any coverage.
You’ve heard the horror stories of friends and colleagues spending £25,000 upwards on a PR agency and not getting one piece of coverage so have terminated their contracts.
You have decided to be smart about your publicity and wait til the right opportunity or agency comes your way rather than pay high for very little return.
I tell you, in my time I have heard enough stories from disgruntled entrepreneurs who have confessed to me their unfortunate PR projects resulting in literally zero media mentions.
One mention in Forbes resulted in a client getting speaking gigs, paid work, surge in LinkedIn requests. Another client brought in revenue of £210k thanks to a full page spread...
INTRODUCING YOUR COMPANY'S SECRET WEAPON
I am giving you the opportunity to develop a priceless asset for your organisation which is your very own trained Secret Weapon Associate (as in your team member who rocks at comms).
As a co-collaborative team, me, the award winning PR strategist, you, the leader and your in house team member and my incredible PR team members will take you from invisible to the world outside of your community to highly visible and highly confident to pitch to your dream news outlets.
We will work together for 6 months and you will walk away with:
• new important media contacts
• your PR strategy, potential media mentions
• lots of pitching
• a hot press kit (which triples as a speakers bio or influencers media kit)
• and most importantly, your star Secret Weapon Associate who has the process manual and know how brimming with tools and tactics to pitch your company to the press online and offline, on TV and radio as well as podcasts and speaking engagements.
But hang on, why is this better than going directly to a PR agency?
Let me tell you the pros of doing it the
SECRET WEAPON way
vs the PR agency way:
ADVANTAGE NO 1:
You will have a member of your team, who is uber efficient and also great at comms, let’s call her Nikita, your Secret Weapon Associate, who is wholly invested in you and your success.
PR Agency: you’re just another client on their busy client roster
ADVANTAGE NO 2:
Nikita works for YOU only and will be highly responsive to any journalist requests or opportunities
PR Agency: a huge journalist bugbear is that PR agencies are very slow to respond to their requests which will mean essential opportunities are lost as the journalist moves onto someone more responsive (like your Nikita!)
ADVANTAGE NO 3:
Your Secret Weapon, Nikita, knows all the ins and outs of your business as she only works for you. She not only knows EXACTLY how you like your coffee, flat-white-skinny-almond-milk-with-a-dash-of-cinnamon-an-must-have-a-heart-sign-in-the-froth, but she also knows about your business goals, dreams and targets, she understands your perfect customer, in fact, she’s probably already been your customer!
She’s been in your community for a while so really gets you and your mission.
PR Agency: they will have had a 1-2 hour meeting with you on Zoom and claim they totally ‘get’ you.
In fact, when at a press event, four leading journalists who were on the speaker panel were all asked who they prefer to hear from the PR agency or the entrepreneur, they all unanimously said the entrepreneur as they know all the nuts and bolts about the business.
ADVANTAGE NO 4:
Your Secret Weapon is totally dedicated to helping you get the exposure as the results she secures for you are one of her KPIs as well as one of her passions as she loves the media!
PR Agency: you are another name on their busy roster
ADVANTAGE NO 5:
Having your very own in house PR crew member, you can ask her at any time during the busy working week for an update on her PR work and she can keep you up to speed by return which means you have FULL VISIBILITY of the media seeking activities
PR Agency: Working with a PR agency, often they will have set times (once a week / once every two weeks etc) when they will provide you with an activity report and it may not be as frequently as you’d like, especially when you’ve invested heavily in their services and you’re not hearing back from them for updates
“
Working with Amanda FitzGerald these past six months has been hugely beneficial, not only for our business, but on a personal level as well.
Amanda teaches how to; catch a journalist’s attention; present self and product successfully to the press face to face; write punchy press releases; find where the journalists hang out; implement PR into workflow.
The business has grown as a result of working with Amanda, giving PhoneHug® exposure to a number of blogs, competitions, publications print and online, along with smashing our sales targets by 300%.
It is clear PR is a necessity for any business and so is Amanda.
Sam Fairbrother, PhoneHug®
“
I worked with Amanda for six months this year, and the changes she’s helped me make to my business have been significant.
Amanda is full of energy, passion and ideas, all of which is highly infectious! I always looked forward to our calls, and left them fired up with positive actions to take.
My sessions with Amanda directly led to me introducing new courses to our offering, which have increased our profits dramatically – and will continue to do so.
If you’re looking for someone to put a rocket underneath your business, Amanda is your woman!
Hannah Martin, Talented Ladies Club
“
Amanda is a game changer.
She has given me the PR toolkit and the confidence to take my business to the next level. I’ve gone from having no idea how to approach journalists to being featured in Forbes (my dream publication) and delivering a keynote speech with the editor-in-chief of Psychologies magazine.
I gained far more than I expected from my time with Amanda and know that the skills and experience I gained will benefit my business for years to come.
I can’t recommend Amanda highly enough and I hope we have the opportunity to work together again.
Lizzy Arnold, Transformation Consultant and Business Disruptor, Caneka
"
Working with Amanda FitzGerald these past six months has been hugely beneficial, not only for our business, but on a personal level as well.
Amanda teaches how to; catch a journalist’s attention; present self and product successfully to the press face to face; write punchy press releases; find where the journalists hang out; implement PR into workflow.
The business has grown as a result of working with Amanda, giving PhoneHug® exposure to a number of blogs, competitions, publications print and online, along with smashing our sales targets by 300%.
It is clear PR is a necessity for any business and so is Amanda.
Sam Fairbrother, PhoneHug®
"
I worked with Amanda for six months this year, and the changes she’s helped me make to my business have been significant.
Amanda is full of energy, passion and ideas, all of which is highly infectious! I always looked forward to our calls, and left them fired up with positive actions to take.
My sessions with Amanda directly led to me introducing new courses to our offering, which have increased our profits dramatically – and will continue to do so.
If you’re looking for someone to put a rocket underneath your business, Amanda is your woman!
Hannah Martin, Talented Ladies Club
"
Amanda is a game changer.
She has given me the PR toolkit and the confidence to take my business to the next level. I’ve gone from having no idea how to approach journalists to being featured in Forbes (my dream publication) and delivering a keynote speech with the editor-in-chief of Psychologies magazine.
I gained far more than I expected from my time with Amanda and know that the skills and experience I gained will benefit my business for years to come.
I can’t recommend Amanda highly enough and I hope we have the opportunity to work together again.
Lizzy Arnold, Transformation Consultant and Business Disruptor, Caneka
BUT STOP! I DON’T HAVE A SECRET WEAPON ASSOCIATE IN MY TEAM YET!
My team is already at full capacity, how can I get going?
Aha, don’t worry, we have that based covered too! Whilst you go off and search for your dream team member called Nikita, in the first three months of starting our SECRET WEAPON PR PROGRAMME, here at Amanda PR Towers, our highly talented and experienced team will do some essential DONE-FOR-YOU PR duties in the first 3 months, starting with:
1. DONE FOR YOU: PR STRATEGY
We meet up with you (in Central London or Zoom if you're overseas) and your Secret Weapon Associate, ask you lots of questions to get under your company's skin, introduce you to our in-house journalist so she can get a feel for your press goals and together we'll create your PR Strategy
2. DONE FOR YOU: GETTING YOU MEDIA READY
We create your essential PR collateral, your press kit, that triples as your speaker bio and media kit
3. DONE FOR YOU: VITAL RESEARCH
Competitor analysis – we help you research your 2-3 main competitors, see their media appearances and get inspired to fill out those gaps!
We investigate your top 3-4 dream media outlets to seek out the leading relevant contacts so that you can pitch potential opportunities
4. DONE WITH YOU: THE PITCH
We will write your first press release / pitch with you in the Zoom meeting room
Our team will distribute your first press release that has been signed off by our in-house journalist and by YOU of course!
You’ll have media training on how to pitch to journalists at our famous monthly Pitch Clinics
5. THE PR MANUAL
All documents that have been created for you and with you will be added to your PR MANUAL DROPBOX FOLDER for reference for future campaigns and for the duration of the programme and beyond
6. PR TRAINING VAULT
You and your team have access to the proven process of getting press coverage - binge watch of drip watch the entire season of THE 7 SECRETS ON HOW TO GET INTO THE PRESS by Amanda FitzGerald
7. SUPPORT AND CONTACT
Once a month we have a 1:1 Zoom call (60 mins)
Every month you're invited to the group Q+A session (60 mins)
Email support once a week
8. DONE WITH YOU: TRAINING
We train you where to hunt down the PR opportunities and how to react / respond to them
9. COMMUNITY
Access to Private FB group where you post your questions on headlines / pitching ideas etc for review by my team
If you do have a team player in place already (not necessarily called Nikita!), he/she will be invited to join you in the meetings so she can have experience the media training first hand and will keep the PR manual up to date.
If Nikita/George joins your team a few months down the line, he/she can refer to your PR Manual to get up to speed and hit the ground running with the rest of the programme including:
• Developing relationships with key influencers
• Proactive pitching [radio / TV / podcasts / publications / speaking gigs]
• Writing articles and pitches
• Raising awareness of your awesome work!
So what are your waiting for? Book your PR Breakthrough call right now and let's see you fly in 2020!
“
You've got to work with Amanda because if you want to go big, make a big impact and scale your business, you will want to be recognised by publications.
Amanda is the Ultimate Door Opener, she's nothing short of phenomenal.
Lenka Lutonska, Business Strategist
“
The reasons why I'm joining Amanda's PR Mastermind:
I realised it was more than time to step up massively, stop hiding and share the vast knowledge and experience I have as an expert in my chosen field, truly believing that Amanda FitzGerald is the lady to help me do that and it’s now time I lay my own fears and doubts to rest and grow my business!
Lisa Wolfe, Mental Health Expert for Families
“
If you have been on the fence of working with Amanda then get off the fence now and GET involved.
Amanda is more than a PR expert.. she is a coach, mentor and supporter. She has your back and wants you to succeed and OMG she OPENS doors!!! She lives up to her name. Can't believe I'm in serious talks to go on ITV and pitching for some exciting opportunities that I know will change my biz. So grateful for investing and if you want the media for your biz then you should be investing in a great asset like her.
Noor Hibbert, Business and Life Success Coach
I'm Amanda FitzGerald, The Ultimate Door Opener
Your PR Mastermind leader.
Pleased to meet you.
My passion is turning expert entrepreneurs into unstoppable media-friendly PR machines for their brands and businesses.
I have spent the past 5 years helping to transform business owners and entrepreneurs so that they get highly visible in their industry as they reach their dream influencers using articulate and punchy pitches that get straight to the point so that they can share their message with millions as they become famous in their field using the power of PR. The other 20 years I worked with marketing agencies along with gaining lots of PR knowledge along the way.
My Little Black Book that has been called 'the best in the industry', is forever being further expanded so I can open more doors to potential influencers for my clients.
Having started my entrepreneurial journey running a luxury online brand back in 2008 (inspired by my mother's £1m mail-order business success story in the 80's and the fact one piece of publicity skyrocketed her business), I immediately realised at the launch that I needed publicity in order to generate awareness. I was at the coalface pitching to shopping editors, features writers and journalists so that they would include my up and coming brand.
I got SO MUCH press that I was soon being asked by colleagues and friends if I could help them. This led to securing a 4 page spread in Psychologies for the UK's leading expert in Mindset and Vision, Tamsen Garrie and the rest is history! I opened up my boutique PR agency and have assisted, secured and handheld my clients into being featured in dream publications and outlets.
Forbes...The Times...The Sunday Times...LBC...Psychologies...Red...The Independent...Raconteur...GMB...Channel 5News...Olive...Delicious....Metro...The Mirror...The Notebook...are just a few.
Want a bit of that? Together we can do it.
