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How to Get Your Business into the Press


I have created a PR course called “The 7 Secrets on How to Get into the Press: Jumpstarters” that is designed to teach you how to secure your own press coverage, so you don’t have to spend $1000’s on expensive PR agencies as YOU take control of your own PR.

Let me ask you this: how good would it be to know that you have the confidence to pitch to the press?

And even better,  know what to say and what NOT to say when you are pitching to journalists!

I have been there and got the t-shirt. Having secured press coverage in the major dailies and glossies for my own luxury knitwear brand, then having gone on to work one on one with clients securing them coverage in publications they had only dreamed of (see a selection of the publications below).

I am now making it my mission to help entrepreneurs secure the press coverage that their businesses deserve.  After all, it’s tough running your own business but once you have nailed how to self-promote, you will not have to keep on relying on WOM – or word of mouth (aka referrals).

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So would you like to secure press  exposure so that you can be seen, be #visible and have more and more clients finding you ? On my 8 module intense PR course I teach you how to:

1. Pitch to journalists and what not to say!

2. Discover your ‘golden nugget’ of interest about you or your business that the press will love

3. Find your press angle (news peg)

4. Create your own PR Campaign and PR Plan of Action

5. Write a press release the press will read! (including press release template)

6. Create various bios (suitable for a networking event, blog and the press release)

7. Research your dream journalist, perfect client and the competition

8. How to turn on your PR radar

This is a proven process that has seen students secure vital press coverage and grow not only their client base but also their self-belief so that they become their own company’s PR agent.

Isn’t it time you took control of your own PR?

 Your investment for the course is just $1500. Upon completion of the course, you will walk away with an essential ‘business-life-skill’, the skill to self-promote to the press.

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Upon signing up, you will be assigned your own account where you can access the video tutorials and worksheets that we recommend you work through in order so that you get the most out of the course.

Good luck and I look forward to seeing you in the press!

press logos Amanda Ruiz