|1. Never call up and say “Hello! Did you get my email?”|
Journalists are extremely busy. That’s the nature of their business – they are the ones breaking and reporting the news.
The Oxford Dictionary definition for news is:
“Newly received or noteworthy information, especially about recent events:
‘I’ve got some good news for you’ “
Journalists can receive up to 150+ unsolicited emails a day. At my PR Workshop event in London, industry expert, Harriet Minter of The Guardian told us that she receives 300+ emails a day, and these aren’t even the emails to emails she has sent out. So can you imagine how frustrating it is for them to have someone call them and ask that?
I totally understand why we, the entrepreneur, the pitcher, want to ask that question, as our world revolves around OUR company and its success on being #VISIBLE but if all 300 people call up and ask if their email has been received it may be perceived as frustrating.
Which leads me onto point No 2…