PR Snowball
Have you heard of the PR Snowball? If you haven’t, this is my definition: You get one piece of press coverage and you reach that media outlet’s audience. Then…within that media outlet’s audience, another media outlet picks up on the story. You...
Ukraine
Syria Trump Brexit George Floyd Covid Hong Kong Afghanistan And of course many more… Â Just how much unrest has the world endured recently and now Putin is attacking his peaceful neighbour. Â It’s an invasion and in Russia, this word has been flagged as...
Blue Monday was not too bad after all TBH
Did you catch al the news stories and articles about Blue Monday? There was a LOT of press covering the topic with many mental health experts and life coaches sharing their hints and tips on how to stay happy in the ‘most depressing day of the year’. Check...
Post Break Up Glow Up
On Sunday I was thrilled to be featured in Fabulous magazine in an article talking about how I have had a post break up glow up! I went to the photo shoot back in September so it has been really hard to not be able to talk about it! How and why did I get the...
Do you do at least one promotional activity per day?
When I started my first business back in 2008 a business friend said to me that it is important to do at least one promotional activity every single day. I took this rather to the extreme and became hell bent on making sure I approached a journalist every single day....Book Amanda FitzGerald
