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PR in times of uncertainty
On Tuesday I was a guest for Enterprise Nation's 'lunch and learn' session 'PR in times of uncertainty' hosted by founder Emma Jones.It was a 30 minute power Q+A session where the audience fired questions about how they could seek publicity / whether they should seek...
Amanda FitzGerald Interviews Bianca Barratt
Welcome to my series of Amanda FitzGerald Interviews....I interviewed author and journalist Bianca Barratt on her views on the journalistic landscape in these Coronavirus lockdown times.Bianca writes for Forbes, The Sunday Times, Refinery29, The Evening Standard and...
Sunday Papers Review
We are week 1 into lock-down so I thought I'd do a Sunday News Papers Review from a PR Perspective for Small Business. I reveal who got the most PR last week... Was it Joe Wicks? Dyson? Royal Mint? Think again.... ! Lots of small companies mentioned meaning you still...
Fastest way to media and speaking invites….
Would you like to be featured in Forbes? Most people tell me they do as it is such an authority builder. And would you like to know the fastest way to being seen so you can attract more clients? Well...I have something special but only 5 slots and the extra special...
My motorway horrors
Do you have a phobia or fear something so strongly that it not only affects you but other people? I do (or hope to say did) and had to call in an expert to help me out. MY FEET WERE SO CLOSE TO THE FIRE I WANTED TO LITERALLY ESCAPE THE CAR IN THE MIDDLE OF A BUSY...
The Phoenix is risen
How my journey from stuck to soaring is going to help you go from expert to thought leader……and all because I’m the Phoenix flying solo and soaring high!Long post warning: this is a life confessional so bear with and come with me on my journey as I dust myself off and...
Yes I can!
You CAN do it. You’ve set up your business, spent blood, sweat and tears to create a beautiful website, product offering, lead magnets, the works but you lack something that you used to have in bucket loads when you worked for your boss… And one thing is for sure,...
My mission
MY MISSION...Here is my mission in running my business. It's to help you:· Get highly VISIBLE· Earn credibility in your industry· Get more clients fast· Build your reputation· Access your dream influencers· Peek inside my Little Black Book· Share your message with...
The ONE thing you must do when you’ve got publicity
Happy New Year! I hope you had a great festive period and are easing gently into January. Are you thinking about which media outlets to approach this year in order to secure some awesome publicity for your brand so that new customers can find you?I often get asked...
Your free PR training invite to kick-start 2019
Happy Sunday! The last one of 2018 no less! How has your festive season been? I hope good fun with lots of mince pies and boozy brandy butter - well that's what I have been consuming (gym 'n' swim here I come!!!). I am popping into your inbox before all those...
rapper makes the press!
Today at Ruiz PR HQ we're celebrating a massive piece of media exposure for a client who has a very different service to offer... But first off, hats off to Janet Tarasofsky who is a super action taker. This is the primary reason why she got the coverage. We've been...
How NLP practitioner got DOUBLE PAGE spread in a national newspaper
Here's how we got Jenni Hallam into this national paper yesterday... Hint...it's REACTING to the story, so here is the PRESS HOOK... We saw the Michael Mosely BBC documentary on the placebo drugs trial and how a third of the control group whilst unknowingly taking...
The three c’s…do you have them?
Did you know that just one piece of publicity can give so much to your business? I refer to the 3 'Cs' that most entrepreneurs are striving for each and every day of running their businesses: Credibility Clients Confidence Do you lack any of the above in your...
How to pitch to Psychologies magazine.
This Episode You Will Learn What Psychologies Magazine is about The audience size for Psychologies Magazine The reach for Psychologies Magazine The number one thing they ask... Resources & Links PR VIP Day Amazing DIY PR Course...
Behind the scenes at the BBC
https://youtu.be/dmrga1chA3M In September I had an all time career high! I met my hero Jeremy Vine as I was invited by the show's producer, Tim Johns to watch Jeremy broadcast his show live. The month before, my VIP clients had an opportunity to pitch to Tim in our...
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