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PR Snowball
Have you heard of the PR Snowball? If you haven't, this is my definition: You get one piece of press coverage and you reach that media outlet's audience. Then...within that media outlet's audience, another media outlet picks up on the story. You are then invited to...
Ukraine
Syria Trump Brexit George Floyd Covid Hong Kong Afghanistan And of course many more... Â Just how much unrest has the world endured recently and now Putin is attacking his peaceful neighbour. Â It's an invasion and in Russia, this word has been flagged as inflamatory....
A Lovely Place in The Sun!
Cheryl has written the most beautiful testimonial-case study where she shares her PR journey and how she swiftly needed to change tack thanks to Covid. She actually got so much coverage that someone got sniffy and said you're being published everywhere! Best complaint...
Blue Monday was not too bad after all TBH
Did you catch al the news stories and articles about Blue Monday? There was a LOT of press covering the topic with many mental health experts and life coaches sharing their hints and tips on how to stay happy in the 'most depressing day of the year'. Check out what...
Post Break Up Glow Up
On Sunday I was thrilled to be featured in Fabulous magazine in an article talking about how I have had a post break up glow up! I went to the photo shoot back in September so it has been really hard to not be able to talk about it! How and why did I get the...
Do you do at least one promotional activity per day?
When I started my first business back in 2008 a business friend said to me that it is important to do at least one promotional activity every single day. I took this rather to the extreme and became hell bent on making sure I approached a journalist every single day....
How well do you know your ideal client?
I have a question for you to consider...Do you REALLY know your ideal client?​Take a minute and think of something you think everybody likes, holidays? Time off work? Chocolate? BUT strange as it may seem not everyone likes them.People are different, we all...
Can you nail it in 8?
How does your elevator pitch sound? More to the point how well does it perform?Picture yourself standing in front of a room of fellow networkers (Covid update: a Zoom Room!! ?) and it’s your 30 or 60 seconds in the spot light at your monthly meetup or...
Celebrating my 50th with some great client press coverage!
How was your weekend? Mine was pretty memorable as it was my 50th - yes, the big 5-0 on June 12th so it was a very fun packed day on Friday and I managed to spread the festivities across the weekend - even in lockdown! We had a Zoom 'Lockdown Leopards' party and...
Celebrating 12 incredible Black Female Entrepreneurs
How 13mins on the BBC resulted in £10,000 sales
I hope you are well and feeling okay on today the 66th day of lockdown. Wow, we all deserve a massive pat on the back (and a bit fat Piña Colada - that is my Friday drink of choice to celebrate getting through another week of minimal human contact!).Rounding off the...
Quarantine Celebrity conversation with Kandy Dolor
Last week I was interviewed by the lovely Kandy Dolor as she wanted to discuss celebrities and what they're doing during lockdown in terms of contributing to their communities.We had a right laugh, just what was needed not gonna lie, during Week 5 of self-isolation.I...
PR Your Pivot
Have you had to totally change your offering or the way you work as a result of the pandemic?The press are featuring interesting and inspiring stories on how people are being so adaptable to change and we need your good news stories now more than ever!So if you have...
Psychologies Editor Interview
What a pleasure it was to interview the lovely Suzy Walker, Editor-in-Chief of Psychologies Magazine.In the 30 minute interview you'll learn about how there has been a huge surge in demand for the magazine, the new community Psychologies has created, the most popular...
PR in times of uncertainty
On Tuesday I was a guest for Enterprise Nation's 'lunch and learn' session 'PR in times of uncertainty' hosted by founder Emma Jones.It was a 30 minute power Q+A session where the audience fired questions about how they could seek publicity / whether they should seek...
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