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How well do you know your ideal client?
I have a question for you to consider...Do you REALLY know your ideal client?Take a minute and think of something you think everybody likes, holidays? Time off work? Chocolate? BUT strange as it may seem not everyone likes them.People are different, we all...
Can you nail it in 8?
How does your elevator pitch sound? More to the point how well does it perform?Picture yourself standing in front of a room of fellow networkers (Covid update: a Zoom Room!! ?) and it’s your 30 or 60 seconds in the spot light at your monthly meetup or...
Celebrating my 50th with some great client press coverage!
How was your weekend? Mine was pretty memorable as it was my 50th - yes, the big 5-0 on June 12th so it was a very fun packed day on Friday and I managed to spread the festivities across the weekend - even in lockdown! We had a Zoom 'Lockdown Leopards' party and...
Celebrating 12 incredible Black Female Entrepreneurs
How 13mins on the BBC resulted in £10,000 sales
I hope you are well and feeling okay on today the 66th day of lockdown. Wow, we all deserve a massive pat on the back (and a bit fat Piña Colada - that is my Friday drink of choice to celebrate getting through another week of minimal human contact!).Rounding off the...
Quarantine Celebrity conversation with Kandy Dolor
Last week I was interviewed by the lovely Kandy Dolor as she wanted to discuss celebrities and what they're doing during lockdown in terms of contributing to their communities.We had a right laugh, just what was needed not gonna lie, during Week 5 of self-isolation.I...
PR Your Pivot
Have you had to totally change your offering or the way you work as a result of the pandemic?The press are featuring interesting and inspiring stories on how people are being so adaptable to change and we need your good news stories now more than ever!So if you have...
Psychologies Editor Interview
What a pleasure it was to interview the lovely Suzy Walker, Editor-in-Chief of Psychologies Magazine.In the 30 minute interview you'll learn about how there has been a huge surge in demand for the magazine, the new community Psychologies has created, the most popular...
PR in times of uncertainty
On Tuesday I was a guest for Enterprise Nation's 'lunch and learn' session 'PR in times of uncertainty' hosted by founder Emma Jones.It was a 30 minute power Q+A session where the audience fired questions about how they could seek publicity / whether they should seek...
Amanda FitzGerald Interviews Bianca Barratt
Welcome to my series of Amanda FitzGerald Interviews....I interviewed author and journalist Bianca Barratt on her views on the journalistic landscape in these Coronavirus lockdown times.Bianca writes for Forbes, The Sunday Times, Refinery29, The Evening Standard and...
Sunday Papers Review
We are week 1 into lock-down so I thought I'd do a Sunday News Papers Review from a PR Perspective for Small Business. I reveal who got the most PR last week... Was it Joe Wicks? Dyson? Royal Mint? Think again.... ! Lots of small companies mentioned meaning you still...
Fastest way to media and speaking invites….
Would you like to be featured in Forbes? Most people tell me they do as it is such an authority builder. And would you like to know the fastest way to being seen so you can attract more clients? Well...I have something special but only 5 slots and the extra special...
My motorway horrors
Do you have a phobia or fear something so strongly that it not only affects you but other people? I do (or hope to say did) and had to call in an expert to help me out. MY FEET WERE SO CLOSE TO THE FIRE I WANTED TO LITERALLY ESCAPE THE CAR IN THE MIDDLE OF A BUSY...
The Phoenix is risen
How my journey from stuck to soaring is going to help you go from expert to thought leader……and all because I’m the Phoenix flying solo and soaring high!Long post warning: this is a life confessional so bear with and come with me on my journey as I dust myself off and...
Yes I can!
You CAN do it. You’ve set up your business, spent blood, sweat and tears to create a beautiful website, product offering, lead magnets, the works but you lack something that you used to have in bucket loads when you worked for your boss… And one thing is for sure,...
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