Amandapedia
Welcome to my ‘Mega About’ page to give you lots of background on all our transformational PR we have helped clients to achieve. Plus speaker, client and journalist testimonials.
[Click on the pink buttons to open a new page, and scroll down the page to see more images and copy]
Video testimonials: plus an appearance from my hero Jeremy Vine:
Press Centre: Here you will see some client successes and case studies
Business Inspiration Interview: with my mother and founder of Janet Coles Beads, which turned over £1m in its heyday:
Nail it in 8: My 8 worder elevator pitch method being taught at a networking event:
Open Water Swimming: Last year I raised over £2500 for the Afghanistan and Central Asian Association doing a 3.8k open water swim. I spoke on to BBC Radio to promote it and Lyse Doucet, BBC Chief International Correspondent told the packed Hay Festival Hall about the swim:
Journalist TESTIMONIALS
Speaker TESTIMONIALS
Client
Testimonials
JOURNALIST TESTIMONIALS
Amanda is a dynamic force of nature, who knows how to get your business and brand out into the world. Her Pitch Clinic is great and it’s useful to hear quick-fire showcase of Amanda’s best clients.
Suzy Walker
(Former Editor in Chief, Psychologies)
The Pitch Clinic is a brilliant concept. It’s a fantastic, fun and friendly way to discover and connect with some pioneering organisations, and trade pitching tips for exclusive news. It truly is a win-win situation. Well done Amanda for pioneering this idea.
Oliver Pickup
Content Editor, Broadcaster
Amanda’s Pitch Clinic is great way to connect with inspiring entrepreneurs and learn about their brilliant businesses. It also really helps to unearth potential stories and I hope to feature some of them in the near future
Emma Broomfield
Sunday Times
Speaker TESTIMONIALS
Amanda recently delivered a fantastic session entitled “Discover 3 Secrets To Securing Game-Changing Press to Skyrocket Your Visibility Without Expensive PR Agencies” as a guest speaker on a recent CPDSO member webinar. As a business leader in PR, she shared her wealth of knowledge and advice with our providers, and useful actions to take away. It is always a pleasure to work with Amanda, she really is the Ultimate Door Opener!
Amanda Rosewarne
Chair & Co-Founder, The CPD Standards Office
We were delighted to have Amanda FitzGerald as keynote speaker at a recent MP HERoes online PR workshop in partnership with NatWest. Energising, informative, and fun, she engaged with the whole group and offered practical takeaways ideal for business owners from start-up to scale-up.
Amanda is highly recommended for anyone seeking a fresh insight into effective PR. I’m sure we’ll work together again. Thank you, Amanda!
Helene Martin Gee
Founder, Savvitas
I have known Amanda for a number of years now and always impressed by her expertise and knowledge around supporting female entrepreneurs who are initially reluctant to engage with the press and social media and her ability to transform them. She has a gentle nudging capability to ensure they reach their full potential and I thoroughly enjoy working with her.
Yvonne Greeves
Director Women in Business, NatWest Group
It’s not often that you meet someone with the skill, focus, knowledge and door opening power that Amanda exudes. If my business were still in the UK she would be the FIRST person I would re-engage to capitulate my business forward. Amanda exhibits a very rare quality and that is one of absolute integrity pared with business nous and the most amazingly determined attitude. She is an incredibly well connected woman and even though I am now back in Australia, Amanda still consistently sends A-class referrals my way. This woman is exceptional
Rachel Bourke
Sales & Communication Mastery for Sales Teams & Service-Based Professionals, Speaker, Peak Performance Specialist
Amanda FitzGerald, recently hosted a facilitated networking event for The Executives Association of Great Britain (EAGB), one of the oldest networking groups in London.
Amanda had the room buzzing with conversations in minutes. She skilfully taught us how to pitch yourself/business in 8 words, a very clever technique.
Thank you, Amanda you truly are, a consummate professional and an expert in your field, our learnings from you will remain part of the EAGB in the future.
Suki Gallagher
EAGB
Small Business Saturday UK were delighted to have Amanda host an event which was live steamed as part of our Inspire Series of workshops for small businesses. The event was great, Amanda was a fabulous speaker, everyone in the room was clearly engaged and it was really interactive – exactly what we were after! The feedback from participants and online viewers was hugely positive and we received 34k twitter impressions associated with this event. Thank you so much.
Victoria Jackson
Marketing Manager, Small Business Saturday UK
Very many thanks for providing us with an excellent (5 hour) workshop yesterday. It is often very difficult to get businesses to participate in events such as this – so that we had a full house was pretty stunning – and then to see them leave the hotel all looking so motivated – brilliant!
Corinne Matthews
Economic Regeneration & Tourism Manager, West Somerset Council
I’ve always known Amanda as a ‘get things done’ person with a talent for getting through to her target market; she takes time to research and understand her clients and consequently does a great job in getting them where they want and need to be.
Trevor Edwards
Trainer & Coach, People Spark Ltd
Client TESTIMONIALS
Being in control of your own PR vision, message with the tools to implement is far better than hiring an agency in my view.
Alexandra Wood
Savile Row’s First Female tailor. Bespoke Menswear Tailoring
I worked with Amanda for six months this year, and the changes she’s helped me make to my business have been significant. Amanda is full of energy, passion and ideas, all of which is highly infectious! I always looked forward to our calls, and left them fired up with positive actions to take.
My sessions with Amanda directly led to me introducing new courses to our offering, which have increased our profits dramatically – and will continue to do so. If you’re looking for someone to put a rocket underneath your business, Amanda is your woman!
Hannah Martin
Talent Ladies Club
I am wanting to mark myself out as an Autism Ambassador, and influencer in the field of positive change around awareness, acceptance, and support. The press coverage is helping to do this in a way that other avenues might not. It is another thing that can set you apart from the masses.
Amanda’s tenacity is her superpower. I also consider her what I call ‘alpha-social’ and I simply don’t think someone who isn’t alpha-social could do what you do. As someone who isn’t an alpha-social person, I need to find those who are to aid my deficit. I spotted this in her early on and capitalised on it 😉
I had the info that needed to get to those who needed it (whether indeed they knew that yet or not), but my challenge was a weak connection, because I didn’t have the links. Amanda has the links and connections, and she’s happy to make them work for you – they work for you, it works for her too – a symbiotic relationship. This being so, she has to be damn good at it!
The outcomes of working together: Forbes, Top Sante – book review, and then a full article, Brand You, regular slots at BBC Radio Sheffield, forthcoming Daily Mail (fingers crossed it will be published).
Jane McNeice
Mental Health Expert and Trainer, Author of The Umbrella Picker
Sometimes in life a chance encounter can reap enormous rewards, my estate agency is based in Putney, letting a flat for a delightful lady she then recommended me to her sister, Amanda FitzGerald. To say this intro changed my life is no exaggeration, she has done wonders for my company, P.R. is vital for any business, thanks to her in a very short time we have had mentions in The Daily Mail, The Daily Telegraph, and been interviewed on LBC, Panorama, Money Box Live, The Sunday Times and many more.
Allan Fuller
Allan Fuller Estate Agents
Amanda opens up the world of PR into 7 easy to follow modules. The PR Mastery course has really helped me transform my value proposition and offering to market and communicate it in a clear, succinct and confident way. Amanda has completely opened my eyes to PR, and I am now seeking out PR opportunities and press to increase my brand awareness, in ways which I have never done before. It’s all very exciting and her work is transformational. So thank you Amanda.
Cressida Stephenson
The Inclusive Recruiter
Prior to working with Amanda FitzGerald PR, we had secured little press coverage on our role within the accreditation and certification industries, and the importance of raising quality standards in education. Working with Amanda yielded a bounty of articles and quotes in both national press – including the BBC, The Guardian and The Times – as well as industry specific press such as Be Your Own and Training Journal. This has since had a great impact on our reputation and standing as a world leading accreditation service.
Amanda Rosewarne
CEO and Founder of The CPD Standards Office
‘The Ultimate Door Opener’ certainly sums up Amanda, give her the brief, tell her who you want to talk to and she will connect you.
Working with Amanda has delivered phenomenal results for my business: off the back of one article in a national redtop this generated almost £210,000 for my business but more importantly, enabled several Schools, Charities and small businesses to collectively save or reclaim around £1.7million.
To anyone considering working with Amanda, I say, stop thinking and do it, Amanda truly is an amazing lady with an exception skill. If you get an invitation to take a call with Amanda, go for it, it’s one of the best things I ever did.
Chas Jordan
Fair Contracts
Amanda gets things done. In a world where everyone over-promises and under-delivers, she is the exception. Focused, determined and results-oriented, she has a depth and breadth of experience that she can bring to any assignment. We use Amanda to get under the skin of our clients’ clients to find out what they really think. She comes back with detailed and insightful information… and added to this she gets a couple of unexpected appointments! Contact her!
Robert Craven
Speaker and Author
As I’ve grown up I’ve learned the importance of support networks and particularly women supporting women. I just want to give a shout out to Amanda FitzGerald PR who has been working with me on marketing and PR as I have become a female founder. I’ve been working with her for a while now and been a little nervous about sticking my head above the parapet so there has been a bit of a “plateau of latent potential” as James Clear of #atomichabits would put it. But I’ve been following her 7 minutes a day process and got my first piece of great PR in the #metroonline on Saturday. This has been closely followed by some lovely responses from friends and some new members of my network plus a request to be on a #podcast. I’m super excited but also very grateful for the inspiration and knowledge that I have gained from working with Amanda and her network.
Bridget Forster
Founder of Be The Bridge Today
Amanda, great to meet you today at the Social Media Workshop run by Colbea. I thought I was fairly familiar with the major platforms however, your overview gave me some great ideas, a definite purpose, plan and some strategies to deploy that make the huge task of tweets, hash tags, recommendations, status updates and blogging a manageable process. Thank you for an interesting and pleasant evening.
Dawn Moss
Health Promotion / Education
I would just like to say that my PR Amanda is kinda epic. Love working with you, your energy, initiative and wicked sense of humour!
Paula MacArthur
The Mastermind Agency
I decided to join the PR Mastery because I didn’t have the first clue about PR or how it might help my business to gain credibility. I found the membership and working with Amanda to be truly transformational because now I’m able to pitch with confidence at any relatable opportunity and I don’t second guess what I’m doing any more.
Since joining the PR Mastery I’ve been featured in Top Sante, Best magazine, A supplement in The Sun as well as speaking with Jeremy Vine on BBC Radio 2 using my ‘golden nugget’.
Amanda makes pitching using PR as a tool so easy and fun too and I am ever thankful to have learned from her
Jacqueline Kent
Coach
Based in USA but working with clients globally, I wanted someone to help me raise my profile globally. Initially, I was wondering whether it would be better to work with someone locally, but after I started working with Amanda, all my doubts disappeared. Amanda is truly knowledgeable, has a wealth of invaluable experience in the PR industry spanning across borders, and really knows how to get things moving. In less than a month, Amanda was able to get me in front of editors and teach me the tips and techniques to successfully engage with them. Amanda truly walks her talk and is of utmost integrity. Amanda is also excellent at helping other entrepreneurs determine how to present their gifts and talents to the press in a way that is genuine to them, but at the same time appeal to the press. On top of that, Amanda’s enthusiasm, positivity and energy makes the process so much fun. I highly recommend Amanda. Thank you Amanda for all your support and dedication, I can’t wait to see what unfolds next!
Neeta Hatley (CPA)
Business & Career Success Coach & Consultant, Founder of Lifestyle Masterpiece
After winning the Gold for mySpike at the Best Business women Awards, I decided I needed more help to go out and reach more people. I’d been seeing Amanda’s work a lot on Socials where she was always getting people in the press and known. So I decided to approach her. Then after our initial chat I agreed to work and meet up with her.
My first impression was wow her buzz and positive vibe made me feel so much more confident and I walked out this room knowing I have to make more noise about mySpike.
I decided to do Amanda’s programme and that was really helpful and knowing that I could message and speak to Amanda when I want was really good, she kept me uplifted and constantly excited about what’s next. The course was so much fun too as it was simple and made me realise a lot more about my product by digging in deeper.
Amanda and her team have many contacts and can help in every way they can. They are always on a look out for opportunities.
Whilst working with Amanda I was on: Times Radio Live, Top Sante magazine, Daily Mail, LDN , Mail online, Luton News (local).
We really enjoyed working with Amanda, I say we, as even my kids were like: Are you doing Amanda’s work today? My husband also saw an uplift in myself.
Veebha Parma,
mySpike
our help and guidance has been professional, inspirational, helpful and above all a guide into the world of social media which so many of us are unsure about (although we know how important it is in today’s communication). You have shown a huge amount of enthusiasm for our business and allowed us to be very proud of it and the dedication that we put into it. You have so many ideas to help us but are very respectful if one or two of them do not appeal and always add that “it is your business and your final decision.
Gretta Bredin
Hi Amanda,
Just wanted to write and thank you for the help, support and encouragement you have provided over the last year which has helped our business go from strength to strength. Highlights have been regular pieces in the local paper and now a monthly column, regularly pieces in EA Today on-line business magazine, as well as articles in Caring Times and GPA Magazine. Not to mention winning the Enterprise Nation HR Advisor of the Year Award and the VIP day in London.
We are definitely on the journalists’ radars now – with 84 live contacts – I’m in regular contact with some key players in the industry; recently I contributed to a piece to be published in the Daily Mail, and had a call from BBC Radio 2 Jeremy Vine Show the other day about an article they were running on boss’s behaviour, and as you know had a call from BBC R4 Today Programme a while ago.
Thanks again and let’s keep in touch!
Peter Lawrence
Chartered Fellow CIPD
Hi I’m Cassandra Welford and I’m the author of eight books. I also help heart-led entrepreneurs to write and publish life-changing books so they can leave a legacy and make a difference in the world.
Despite my books receiving over 400, 5* reviews I wanted to find a way to reach more readers and make a bigger impact. Having met Amanda through a business mentor I knew she was the woman I wanted to work with.
Amanda’s PR Mastery is a supportive community that delivers powerful results. My latest book, Beautifully Broken, was featured in Northants Telegraph, I spoke on BBC Radio Northampton and we’re awaiting confirmation of being featured in Top Sante magazine.
I’ve recommended several of my clients to Amanda and they have also secured some amazing opportunities.
There’s no point in publishing the world’s best book if no one knows about it
Cassandra Welford
Amanda is the Mary Poppins of PR; she makes the medicine go down in the most delightful way! Have you got your #PRDAR hat on? Your ducks in order? Your bag of golden nuggets and your PR Toolkit ready to go? If not, then this is the course for you… I came to Amanda’s course as part of my business strategy to master how to secure press attention for my first client, West End Singer Robert Meadmore. I have a long way to go to master all of Amanda’s techniques, but I have learned so much and have had so much fun and excitement in the Q & A sessions. I actually had some success of my own (with Amanda’s prompting). I wrote to Gaby Roslin’s Radio Show and managed to get Robert on the Radio, the Sunday before his LOVE SONGS SHOW went onstage at Crazy Coqs, Piccadilly.
Lisa Willner
PR to Rising Stars
Amanda’s first taste of PR in 1992
Amanda knows her stuff – clearly. She had bucket loads of wisdom, hints and tips to impart drawn from a wealth of experience. Throughout her talk and group exercises she drew people into the discussion. A collaborative “team atmosphere” was quickly created. This stuff doesn’t happen by accident. Amanda, it felt to me, became like the attendees new best friend in a very short space of time…. Quite remarkable.
Nick Hut
EnACT
I joined Amanda’s PR course because I find it pretty intimidating to try to get into the press. Amanda just makes it so simple. She fits you out with some great tools, changing your mindset and making you realise when and where you not only could be in the press, but should be. Since starting the course I’ve been in a local paper and I’ve helped a friend get featured in Forbes magazine.
Solveig Malvik
Executive Presence Coach
While I have built a huge online audience through my own social marketing, offline I don’t have the same level of exposure. I hired Amanda to get me in front of Editors who could help me build a bigger offline profile, and within 3 months, Amanda had got me in front of THE Editor that I wanted to meet. She was relentless, never giving up, but in a warm and positive way that means she can open the doors you want her to open for you. I love Amanda and you will too!
Veronica Pullen
Social Marketing Queen
I entered into a very sceptical mentor/mentee relationship with Amanda as I had experienced an incompatible relationship with my first mentor from the Cherie Blair Foundation. My doubts were also due to the fact that we were cultures and oceans apart. I did not know how this gulf could be bridged but Amanda’s knowledge of cultures as different as India, Peru, Nepal and Vietnam was put to use by her in suggesting solutions to my problems. I’m glad I did work with her, as this is when I realized how wrong I was in my scepticism. I have a reasonably successful Interior design and furniture business but it had reached a plateau. I had been toying with several ideas to overcome the situation. This is when I got connected to Amanda. Together we sifted through the many options that were swirling in my head and made a list in order of priority, to tap them systematically & step by step. Few short months down the road confusion found order and Voila! I managed the break-through I needed thanks to her advice and I am now flooded with work! Thank you Amanda and Godspeed
Humaira Hayat
CEO Le Mosaque Élan – Karachi, Pakistan
I have been caught up on focusing my business marketing efforts via social channels like Facebook and Instagram but the consistent effort required to ensure you are up to date with trends and processes is time consuming and my wins were nothing to write home about. In the past my exposure in glossy magazines came mostly with an appended financial transaction!
I had been following Amanda for a few years and I liked her devoted PR energy and ideas on how to get noticed. I joined Amanda’s VIP Visibility Mastermind programme in May and together we worked on a plan to gain international press. Amanda introduced me to several journalists who were keen artists too that I could extend an invite to join me on my upcoming painting holidays in Portugal. To my dismay Portugal joined the Amber Country Travel list a matter of days before my June Painting Holiday was to commence! I was devasted as the arty journalist and some of the other artists cancelled their painting holiday trip because of the enforced travel restrictions. This left me with empty spaces to fill with little notice.
So, when life served me lemons, Amanda stepped in and helped me make lemonade! We changed tactics from pitching to international press to pitching to local press and on Amanda’s guidance I befriended the local journalists in my area and successfully got to be seen everywhere on Portugal’s Algarve!
PR success came easily once I understood how to craft my press angle and how to pitch to a journalist. Attending Amanda’s monthly “Pitch to the Press” clinics with leading journalists are of great benefit in understanding how to get a journalist’s attention.
Over a period of time, I established ongoing relationships with the local journalists who are now coming to multiple events that I put on so they can cover them and are always interested in hearing about my upcoming events and publishing them. I have been seen in multiple local glossy magazines and newspapers and online websites and there was an occasion when one of my acquaintances told me about a newspaper article I was featured in before I knew that it was out there!
Cheryl Smith
Figs on the Funcho
I’ve been in BBC Radio Scotland, The Telegraph, The Daily Mail, The Daily Star, The Express, The Mirror, Yahoo! News, Authority Magazine, NBC, Fox CBS, multiple podcasts and blogs!
Wendy Andrew
Author and The Pet Loss Lady
If you have been on the fence of working with Amanda then get off the fence now and GET involved.
Amanda is more than a PR expert.. she is a coach, mentor and supporter.
She has your back and wants you to succeed and OMG she OPENS doors!!! She lives up to her name.
I can’t believe I’m in serious talks to go on ITV and pitching for some exciting opportunities that I know will change my biz.
So grateful for investing and if you want the media for your biz then you should be investing in a great asset like her.
Noor Hibbert
This is Your Dream
I chose to work with Amanda as I wanted to position myself as an expert and to share my message. I created my press kit and pitched to online news sites as well as glossy magazines. Amanda’s advice is amazing and it’s been a great success as I have had over 50 features and with just 34 Twitter followers!
Julie Leonard
Author and Happiness Evangelist
I started working with Amanda 6 months ago because I wanted to raise the national profile of my specialist Physiotherapy practice. In that time my learning curve has been huge and I have a lot more knowledge of how to approach editors and journalists in all media and state my pitch clearly and confidently.
It is also very reassuring to know that Amanda has my back. She doesn’t miss an opportunity to tell people about my business and that spurs me on too – if she believes in me that much, I must be good!
So far, I have had a lot of leads and opportunities as a direct result of working with Amanda and new patients are starting to come in as a result. But I know that this will change my business in the long-term and I will continue to use the knowledge that I have gained as my business grows.
Nikki Robinson MCSP
Holisticare
When I needed help to promote my book, I hadn’t a clue where to start until I met Amanda. With a proven system that Amanda teaches, following her system of training, and most importantly acting on what I had learned, I have now been getting YES after yes to be featured in magazines, podcasts, national and international radio and now a TV show! I’ve also managed to become a Platinum ambassador from what I learned in Amanda’s PR Mastery course.
I answered a call out on Twitter from the magazine and they asked me if I was happy to be featured! They also loved an article which I wrote which is coming up in the next edition! I’m now in convo with the editor in chief for future articles.
Thank you Amanda, without your help and guidance, I would never have achieved this So far I’ve been featured in: Platinum, Mot2vate, Ask Us Beauty, Stratford-on-Avon Herald, Wellesbourne and Walton News, TRE Radio ( Talk radio Europe), iheart radio America, Stephanie Kornelia show, Well Woman TV, Anna Davidson show, Money heart show, Angels and Destiny Gystella live TV, plus m blog feature on Asthma and Lung UK and multiple podcasts
Since being featured, book sales have increased and new clients into my salon as my credibility has increased tenfold.
Anita Swetman
Beauty Expert
Amanda was the best professional recommendation I’ve received. A dear friend who knows of our clinic’s history, has been a patient and wanted to help introduce us and our clinic to the UK and European market and most importantly knew that we had the ability, products and services, we just needed an orchestra conductor to bring to life our symphony. She said she knew just the person for me! Enter Amanda stage right! From the first time we chatted I knew that this woman had the knowledge, drive and ambition to steer us along the right course of PR and media savvy. Her knowledge is applicable to almost every field and adaptable to suit any business service, product or individual. She could see our vision and convinced us that she could guide us to achieving our own huge successes!
Amanda helped us not only strategize and streamline our business goals and objectives but she also laid out a road map on how to become our own PR masters, to take control of our future for ourselves and to do it with maximum success and exposure. We relate to this as in our field we teach our patients how to become their own physicians, to take control of their health and make long-lasting successes of their recoveries from modern diseases.
Did I mention task-master extraordinaire? She was on my case from week 1, sometimes gently, sometimes forcefully, but always supportively edging me past my comfort zone to think and create in a new way and for that I am grateful. I am excited to implement my press approach within the next few weeks and I have no doubt that what I have learnt in the last 8-weeks will stand our business and future in good stead! Just 10 minutes ago another “Amanda alert” pinged in showing me competitions marketing strategies and how we could do it better…does this power-house ever sleep? Thanks Amanda, it’s been FAB!
Cathie Shearn
PR Guru The Maas Clinic
After signing up to a webinar on Enterprise Nation and listening to Amanda’s advice, I knew our business needed Amanda’s expertise to help us grow to the next level.
We’ve been working together for just under two months I’ve learnt how to; present myself and the product to the press face to face; write a successful press release; find where the journalists hang out; create hooks to catch their attention.
Amanda’s knowledge of ecommerce has also helped us tremendously, she advised us on stock flow issues, which kept the sales flowing. Without this we would have lost £100’s and brand awareness opportunities.
Working with Amanda has increased my confidence, grown our business, given PhoneHug® exposure to a number of blogs, competitions, publications print and online, along with smashing our sales target this Sunday by 300%!
In addition to this, the networking within the VIP group is undeniably valuable for collaborations, learning and personal growth.
I would highly recommend Amanda and her team.
Sam Fairbrother
PhoneHug
I began working with Amanda back in August after I saw the results she had achieved for others and I now consider my investment in her support to be paramount to my business success. Amanda helped me to realise a five year personal aspiration to feature in Psychologies Magazine – opening the door to the editor and enabling me to land a 4 page dossier which was featured in the edition out at the start of the year. That feature alone resulted in an elevated profile, a significant increase in opt-ins on my website, many, many book sales and a number of new clients too. A dramatic ROI in no less than 4 months! In the time we have worked together, I have tasked Amanda with opening some very specific doors for me and she has worked tirelessly on my behalf, positioning me far better than I ever could myself and landing me many opportunities – some of which I would not have even spotted, let alone pursued. I have since recommended Amanda to many business contacts of mine and am delighted to hear from them that she wow’s them daily with her terrier-like approach and the results she delivers for them. I simply cannot recommend her highly enough.
Tamsen Garrie
Author, Speaker, Leadership trainer, Team Alignment Expert