- Are you writing press releases?
- Do you send out newsletters?
- Is your open rate low?
- Are you not getting journalists replying to you asking for samples or not requesting interviews as they just don’t bother opening your emails?
I strongly recommend you use this very natty tool to see how your headline ranks before you send it out:
http://www.aminstitute.com/cgi-bin/headline.cgi
The Headline Analyzer tool checks your headline and gives you a score so you can test and re-test until you have a score over 30%. I am guessing this tool will become your BFF!
As you know, I train entrepreneurs how to get into the press so I have tested a few to see which kind of headline would be most compelling:
“You are invited to my amazing workshop” 57%
“Join me on a fantastic workshop” 50%
“Rock at doing your own PR” 33.33%
“Fall in love with self-promotion” 20%
“Hello are you out there?” 40% – very surprising – I thought that would have been a low score. Watch out, I may use that one some time soon!
It’s really helpful tool which really concentrates the mind and you can test it in your next mail out campaign – see if your open-rate improves!
Let me know how you get on!
And if you want to learn much more about how to get free publicity and to pitch to a journalist face to face, then get in touch!
Email: hello@amandaruiz.co.uk
