[BY INVITATION ONLY]
Join the 7 Secrets Community...
'How to Get into the Press: Alumni'
...so you can keep connected and supported
With ongoing access to Amanda Ruiz and Dr Daz
Continue being your business's awesome PR Agent so that you can be highly #VISIBLE in your field and have more clients finding YOU!
JOIN THE PR ALUMNI GROUP AND YOU WILL HAVE THE FOLLOWING BENEFITS:
ACCESS TO THE PR ALUMNI FACEBOOK GROUP
So you can keep on networking, brainstorming and supporting each other. Business is done inside the Facebook group, so you may find new clients!
ONCE MONTHLY GROUP Q+A CALLS
The Q+A calls are where the magic happens as they are like mini-masterminding sessions. You will have new ideas, inspiration and actions to take away for the next month
Need to do a press release mail out and not got the contacts? Ask and you will receive your bespoke journo database or contacts for your target journo of the month
PRESS RELEASE REVIEW
Once a month, Amanda will review your press release, give it a pass or a fail and give you suggestions on how to improve it before you send it out
JOIN TODAY AND GET YOUR PR AND MARKETING BACK ON TRACK!
YOUR INVESTMENT: £47 per month
IF YOU ARE STUCK ON ANY OF YOUR MODULES, JUST ASK FOR HELP!
YOUR VISION, MINDSET AND YOUR PR RADAR
You want to appear in the press but you may not yet have the confidence to appear in the press. In this first module, you will learn the importance of setting out your vision, getting your mindset adjusted from no to GO and lastly why you must switch on your PR RADAR.
YOUR PRESS HOOK AND YOUR 'GOLDEN NUGGET'
So once you have taken the steps to see where you'd like to take your business and why you'd like to take it there, the next actions are to find out which is the right and relevant press hook (or press angle) for your business. Before you move on, you must go digging for your 'golden nugget' that the press will love. You will do an in depth exercise that will really help you define what makes you stand out from the crowd.
RESEARCH, RESEARCH! YOUR CLIENT, COMPETITION AND TARGET JOURNALIST
As you are the PR + Marketing machine for your company, it is important to understand your client profiles. In this module you will look hard at your ideal/perfect client and see where they hang out, then you will get inspired by the competition - what are the gaps they are leaving, and lastly you will start to stalk (in a nice way) your dream journalists.
YOUR PR TOOLKIT
Before you approach the press, it is highly advisable that you get your ducks into order and straighten out your PR Toolkit. In this module, you will learn what you should have in place before you start writing up your press release.
YOUR PRESS RELEASE + BIOS
You will be taken through examples of how to write a press release, what must be included in the press release and what will make it stand out from ALL the others that land in the journalists' inboxes every day. Use the template to create your very own press release. You will also see the various bios that you must have up your sleeve for you to use when they are requested or more importantly when you are self-promoting!
YOUR PR PLAN OF ACTION
You must be targeted in your PR Plan of Action - it is not a 'spray and pray' campaign. In this module you will fill out the PR Plan of Action checklist so that you can be on track with your PR Campaign.
YOUR PR CAMPAIGN
All your ducks are now well and truly in order by now, and the last part of the PR process before you start contacting the journalists you have had your eye on is to create your PR Campaign. Here you will learn what to say and what NOT to say to the journalists, where and when to start, so you have a successful campaign!
SUCCESS, YOU'RE IN THE PRESS! HOW TO LEVERAGE IT.
This module is very important as you will see the do's and don'ts of what to do once you have secured that press coverage that you deserve. Also you will learn what to do with the journalist who has just featured you.